Baudrillard would have a field day with this smart and funny blockbuster. They Live meets Groundhog Day and The Truman Show in this lively tale of a mild-mannered NPC (Non-Playable Character) who becomes aware that his ordered life is part of a violent videogame. The film is surprisingly successful on all levels: the in-game world, the real world, the romance and as a metaphor for our everyday humdrum lives. Ryan Reynolds walks just the right side of his usual quirky/smug line, Jodie Comer is effective in her first major movie role, the Disney buy-up enables a couple of fun surprise gags, and Taika Waititi's energy lights up every scene in which he appears. Free Guy is well-crafted, energetic and very entertaining.
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