The central idea is a killer and the terrific trailer got everyone hooked (and with high expectations), and to a fair extent the full-length film delivers on that trailer's promise. Structurally seeming to model itself on the much smarter and funnier South Park movie, it is great fun to see a sweary and no-holds-barred adult animated film with a wonderful starry voice cast in full swing, and when it is funny it is very (and jaw-droppingly) funny indeed. Perhaps inevitably the mood crashes when exposition and plot sequences intrude, the almost obligatory pot-smoking scenes are only funny to very immature teenage boys (will Rogen and co. ever realise that?) and there are times when the food items' journey across the supermarket is nowhere near as interesting as their interaction with the human/outside world. Nevertheless, all is redeemed with a pacy and rip-roaring finale that clearly demonstrates the wit and creativity that the movie at times misses.
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