Jerry Seinfeld's directorial debut has proved to be extremely divisive in its reactions, and it certainly does not come more madcap than this comedically-fictionalised tale of American cereal rivals (Kellogg's and Post) in their battle over the creation and launch of Pop Tarts in the 1960s. The humour is gloriously broad, deadpan, relentless and utterly silly, treating the battle to be first to the marketplace as if it were the Space Race. With a host of recognisable actors clearly having fun, notably Hugh Grant being wonderful as the frustrated thespian beneath the Tony The Tiger suit, Amy Schumer as Post's scheming boss, James Marsden as a preening fitness guru and Peter Dinklage as the chief of the under-threat Milkmen Gang. The hyper-stylised retro look is lovingly deployed with great attention to details, the pacing is light and breathlessly zippy, and the whole enterprise recalls the zaniness of the Zucker/Abrahams movies. You definitely have to be in the right (forgiving) mood for the level of extreme daftness on offer here, but Unfrosted is a fun movie that is grin-inducing.
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