Wednesday 15 August 2012

FILM: Diary Of A Wimpy Kid - Dog Days (dir: David Bowers, 2012)

"It's...amusing."

The third entry in the Wimpy Kid franchise respects its (young) target audience by maintaining quality and providing solid, consistent and innocuous entertainment.  A key factor in the success of the series is maintaining its key core cast members who clearly enjoy and care about what they are doing.  From the slick opening pre-titles barrage of well-mounted gags, carefully set-up gags pay off nicely both long-term and short-term, and whilst it lacks the cohesion, focus and silliness of the previous entry, Dog Days certainly delivers its gentle, well-crafted humour most effectively.

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