Tuesday 31 July 2012

FILM: Dr Seuss' The Lorax 3D (dir: Chris Renaud, 2012)

"You have been warned!"

Many critics have carped about the bluntness of this film's environmental message, and the message does indeed come across very loud and clear, but it should be noted that this is simply because the film targets the very young end of the audience, hence the script is to the point ("It.. is.. called.. photosynthesis!") and subtlety, characterisation and narrative sophistication are almost non-existent.  Putting aside the truly awful Glee-lite musical numbers, on its own terms The Lorax has a lot to offer, but compared to the rest of today's children's CG-animated market, it always feels 'good' rather than 'great'.  The Grinch is clearly the template here, and The Lorax offers design which is psychedelic and consistent, with some very enjoyable voice work by Danny DeVito and Zac Efron in particular, and competent use of 3D, but what is noteworthy is the exemplary facial expression work created for the characters throughout.  The Lorax is a very straightforward romp that is well-delivered but ultimately too simplistic to satisfy anyone other than the very young.

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